Privacy Policy

Effective Date: June 30, 2020.

Last Updated: November 15, 2024

1. Introduction and Overview.

This Privacy Policy describes A24 Films LLC (“A24,” “we,” “our,” or “us”) collects, uses, and shares information about you, and applies to your use of any website, mobile application, or online service location that posts a link to this Privacy Policy, including but not limited to our websites

2. What Information We Collect.

We and our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) collect the following categories of personal information, depending on your interactions with us:

Identifiers and contact information, such as your name, address, phone number, IP address, email address, and A24 account username and password;
Payment information, such as your credit card number, expiration date, card verification number, and billing address, if you make a purchase on the Sites; This is considered sensitive personal information and may be subject to additional privacy rights, as described more fully below;
Demographics and characteristics of protected classifications, such as zip code, age, and gender;
Purchase, viewership, and preference information, such as the films, shows, podcasts, articles, and content that you search for or view and the details thereof, and the products and items that you browse, bid on, add to your cart, buy, or return;
Internet or other electronic network activity information when you visit the Sites or interact with our emails or online ads and content. For example, we use tracking tools like cookies and pixels to automatically collect information like device identifiers, the type of browser and operating system you are using, your browsing and search history on the Sites, what areas of the Sites you visit and for how long, what products or content you view and click on, what website you came from to get to us and what website you go to when you leave us, and your interactions with our digital ads and content on other websites. We also embed web beacons (also known as pixels) in the emails we send to you to help us understand how you interact with those messages, such as whether and when you opened an email or clicked on any content within the email;
Location: We collect your general location via pixels when you interact with our Site.
Professional or employment-related information if you apply for a job, such as your resume/CV, work history, social/professional networking pages, and any other info you choose to submit with your job application. And if you engage with us in a business-to-business capacity on behalf of your employer, we will collect professional information about you, such as your employer name, job title, your business contact information, and records of our business correspondence and transactions with you;
Sensitive personal information: If you create an account with us, we will collect and store your A24 login credentials. If you make a purchase on the Sites, we will collect your payment card number and billing information.
Social media and third-party content provider information: If you use your login credentials from a social media service or third-party content provider in connection with our Sites, we may receive information from or send information to that service or provider in accordance with its terms and privacy policy and your preferences and settings. Information we may receive includes, for example, your name, user information, and content and activity on the platform. We also use social widgets (which are buttons or icons provided by third-party social media services and content providers) that allow you to interact with the services and providers when you view a webpage or mobile app screen. These social widgets collect browsing data.
Inferences drawn from any of the above information to create a profile about you; and
Other information that you consent to us collecting from time to time.

3. How We Use Your Information.

We may use personal information (including sensitive personal information) about you for any purposes consistent with this Privacy Policy or as permitted by applicable law, including to:

Manage our Sites and Services, including your registration and account;
Process and facilitate your transactions, including purchases made through our online stores and auctions;
Provide access to free and/or purchased downloads and other similar content;
Customize your browsing and shopping experience on the Sites;
Respond to your comments, questions, and requests, and to provide customer service;
Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages;
Prevent and address fraud, breach of policies or terms, and threats or harm;
Monitor and analyze trends, usage, and activities;
Conduct research, including focus groups and surveys;
Improve the Sites, Services, or other A24 applications, marketing efforts, products and services;
Tailor and serve advertisements to you, and to send you marketing communications regarding our products, services, offers, promotions, rewards and events we think you may be interested in (for information about how to manage these communications and marketing efforts, please see “Your Choices” below);
Evaluate applications for employment and other employment-related purposes;
Verify or authenticate your identity in relation to requests you make or communications you send;
Comply with legal obligations;
If you engage with us in a business-to-business capacity on behalf of your employer, in addition to the above, we also use your personal information to administer and manage our relationship with you and your employer (such as record keeping, payments, communicating with you, tracking outcomes, and verifying your eligibility and suitability); and
Fulfill any other purpose disclosed at the time you provide personal information.

We will not use information we’ve collected from you for purposes that are materially different, unrelated, or incompatible with this Privacy Policy without providing you with prior notice. Information that has been deidentified or aggregated is not subject to this Privacy Policy, and we and our Service Providers may use it without obligation to you except as prohibited by applicable law.

4. We Collect Information About You From Various Sources.

We collect and receive information about you from various sources, both indirectly and directly:

Information you provide directly to us. For example, we collect information when you register an account, make a purchase, sign up for our newsletter, access our content, or otherwise communicate or transact with us through the Sites and Services, or engage with us on behalf of your employer.
Information collected automatically from your devices. We and our Service Providers use tracking tools like browser cookies, beacons, and pixels to automatically collect information about you when you interact with our Sites and Services, including when you view or click on our digital ads and emails that we send to you.
Information collected on our behalf by Service Providers. We hire Service Providers to help us operate our business. Service Providers may host or maintain our Sites, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments. In performing such activities on our behalf, those Service Providers collect information about you.
Information provided by other users. We may receive information about you from other users and individuals, for instance if someone gifts you a AAA24 membership or if someone gifts you a pass to our Screening Room service.
Information provided by other parties. We work with other business partners, marketing partners, foundations, data brokers, social media platforms, exhibitors (such as movie theaters and streaming platforms), and other Third Party Services (as defined below) that may give us information about you. If you are a job applicant, we may get information about you from background check providers and job references (such as past employers). When we get information from other sources, we may combine that in a database with information we already have.

5. We Share and Disclose Your Information.

We share your personal information, including in some cases your sensitive personal information. Depending on the circumstances, we can share your personal information with the following parties:

With our Service Providers who host or maintain our Sites, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments. We share information with those Service Providers in order for them to perform the activities listed above in Section 3 at our instruction or on our behalf (in which case they will handle personal information in the capacity of data processors or service providers under applicable data protection law); Please note that these Service Providers will directly collect, or receive from A24, sensitive personal information as necessary for them to process payments, verify your username and password when logging into an A24 account, or conduct background checks on job applicants;
With our affiliates. We may share information with other brands within the A24 ownership structure, such as Rules Beauty LLC d/b/a Half Magic Beauty.
With our business partners. For instance, we may share information with organizations with whom we jointly sell or co-brand merchandise, with whom we run a joint promotion, with whom we collaborate on ticketed events (such as virtual screening rooms or in-person screenings), distributors of our content (such as movie theaters and streaming platforms), or organizations who are the beneficiary of auction proceeds.
With marketing companies and social media platforms. We share information with companies that help us in our marketing efforts, including social media platforms, ad servers, advertising networks, and adtech platforms. This includes allowing select marketing companies to place their own cookies or other tracking tools on our Sites to track your activities across time and services, so that they may tailor and serve ads to you based on your activities (“Interest-based Advertising”). The information collected and stored by these marketing companies remains subject to their own policies and practices. For further information on tracking technologies and your choices regarding them, please see “Your Choices” below;
With third parties in relation to the sweepstakes, contests, surveys, and other promotions that we run from time to time, either by ourselves or jointly with another organization. If you voluntarily choose to enter such a promotion, we will disclose your personal information to third parties for administrative purposes and as required by law (e.g., by publishing your information as part of a legally required winners list, if you win), and we may share your information with a co-sponsor;
With law enforcement, government bodies, and other officials as required to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements;
With other parties as reasonably necessary to protect the rights, property, life, health, security and safety of us, the Sites, the Services or any third party, including to enforce our policies;
With other companies (including their and our advisors) in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another company;
With other third parties we describe to you at the time you provide your personal information, for the limited purposes we disclose at such time; and
With other third parties at your express consent or at your direction.

Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you, or deidentified information about you, with third parties for any purpose.

Additionally, certain areas of the Sites and Services are designed to help you share information with the public and other users, such as public comment sections or other interactive features. If you choose to make information public through the Sites or Services, other users will have access to it. We cannot guarantee that the information you make public through the Sites or Services will remain protected in accordance with this Privacy Policy. Please think carefully before making information public. You are solely responsible for information you make public.

6. Third Party Services, Features, and Devices.

Our Sites and Services contain content from and hyperlinks to websites, locations, platforms, and services operated and owned by third parties (“Third Party Services”), such as social network sites. In addition, the Sites and Services contain features that allow you to interact with, connect to, or access the Sites and Services through Third Party Services and third party devices (“Third Party Features”). For example, you interact with a Third Party Service when you “like” or “share” content over social media through our Services, or when you purchase merchandise from our Site. Remember that third parties may use their own tracking tools to independently collect information about you, and may solicit personal information from you. Also, if you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature.